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KRUX

[B2B WEBSITE]

We innovate with passion to transform the future

POLISH COMPANY, GLOBAL AMBITIONS

We’ve been operating for over 30 years, and we share our passion for seeking exceptional solutions with the users of our equipment — gamers, streamers, digital creators, and everyone who values modern technologies and the emotions they bring. We take pride in our work, with our growing sales and rapid international expansion confirming that we are moving in the right direction.

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Our History

From the beginning until today

The INCEPTION of the Cooling Brand

We began our journey as Mazbi, taking our first steps in the computer industry and gaining experience in selling hardware and components.

First Step into Online Sales

Launching our online store accelerated our growth and allowed us to reach a wider audience. Our fascination with overclocking and modding led us to develop the first cooling systems for gaming PCs.

The Birth of SilentiumPC

SilentiumPC was born from the need to create innovative cooling solutions. Our Zephyr fans quickly became a symbol of reliability and performance.

Introduction of Iconic Product Series

We launched our first in-house case, the Gladius GD400, one of the world's first cases to support asymmetric liquid cooling radiator installation. During the same period, we developed SilentiumPC air cooling systems: Spartan HE923 and Fortis HE1225. Listening to feedback from gamers, we also designed the spacious Regnum L50 case to maximize airflow.

Entering the Gaming World with SPC Gear

The Cooling.pl team consists not only of overclocking and modding enthusiasts but also dedicated gamers. We created the SPC Gear sub-brand — the first Polish brand to release its own gaming chairs. Microphones and keyboards were added to the lineup, and the dynamic growth of the industry prompted us to refresh the SilentiumPC and SPC Gear brands. We also introduced SPC Gear keyboards: the tournament-oriented tenkeyless GK530 and the full-size GK550, designed for both gaming and work.

The Launch of Krux

We introduced Krux computer hardware and gaming accessories, offering high quality at an attractive price to meet the needs of a wide range of gamers.

Launch of ENDORFY, marking Our Global Expansion

We entered a new era with innovative products that gained recognition in international markets, paving the way for our international growth.

Product First

Products are at the heart of our organization. They set our direction, unify the work of all departments, and form the foundation of our competitive advantage.

Quality

We are committed to delivering products, processes and actions of the highest quality. It is the result of well-organised work and forms a core part of our promise to customers.

Continuous Improvements

This is a philosophy of constantly seeking better solutions, having the courage to embrace change, and learning from both successes and failures. It requires long-term thinking and an openness to new tools and skills. 

Efficiency

This means maximising the use of limited resources through prioritisation, process optimisation, innovation and collaboration. Efficiency means doing things better or more cost-effectively while maintaining an understanding of, and alignment with, strategic goals.

From our early days as Mazbi, through SilentiumPC and SPC Gear, to the global ENDORFY brand — our story proves that passion and perseverance make it possible to create technologies that truly make a difference. Our goal is to design equipment that not only works flawlessly but also inspires users around the world.

Łukasz zdziech

CEO of Cooling, co-founder of Endorfy

Technology that makes no compromises

Within ENDORFY, we produce high-class cooling systems, gaming accessories, PC cases, headsets, microphones, and much more. Every innovation is created with our technology heroes in mind. For them, we design solutions that truly make a difference — boosting work comfort and adding excitement to entertainment.

brand valued by gamers

POLISH DESIGN

UNCOMPROMISING QUALITY

industry awards

Reliability and simplicity at a fair price

Krux offers proven, affordable products for anyone looking for reliable equipment for everyday use. It’s a choice that combines solid performance with a sensible price.

High quality at fair price

Wide range of products

Trusted performance

We operate an extensive distribution network, allowing our products to support users’ passions around the world. We offer our business partners attractive partnership terms along with full implementation and service support.

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Currently serving as the company’s CEO, responsible for the areas of sales and marketing, and the development of international distribution channels. He focuses on long-term growth strategy, building strong teams, and product innovation that has a real impact on customer experience.

Łukasz Zdziech

CEO Cooling, Co-Founder ENDORFY

As COO at Cooling, he runs the parts of the business that have to work every day: logistics, IT, HR, and finance. He focuses on making sure orders move smoothly, systems are reliable, teams are supported, and the company stays operationally disciplined.

Krzysztof Zdziech

COO Cooling, Co-Founder ENDORFY

The founder of Cooling. He started the company in 1993 and built the foundation that made its growth possible. In 2003, he handed leadership to his sons, giving them the space and support to pursue their vision.

Zbigniew Zdziech

Proxy / Chairman

Łukasz Zdziech

CEO Cooling, Co-Founder ENDORFY

Krzysztof Zdziech

COO Cooling, Co-Founder ENDORFY

Chief Product Officer for gaming and accessory products, designing a portfolio built around customer needs. He believes a product's strength lies in the power of its communication — ensuring the world fully understands and appreciates the vision behind the brand and its products.

Rafał Zaniewski

Head of Accessories

Board Member and Chief Product Officer, overseeing the development of the components portfolio. As a key innovator and technology architect at ENDORFY, he is responsible for designing advanced cooling systems and computer components — pushing the boundaries of hardware performance.

Piotr Pietras

Head of Components